Wyoming Department of Education
November 2018 - April 2019
The State of Wyoming Department of Education offers a number of incentives for Wyoming natives to stay in-state for their post-secondary education. In advance of university application season, I developed a five-month campaign focused on increasing awareness about the Hathaway Scholarship Program (HSP) and the Career and Technical Education (CTE) program.
With an emphasis on real-life stories, engaging micro-videos, A/B content testing and a robust retargeting strategy, I was able to generate 400K impressions for both campaigns.