Influencer Management: Timfluencer Program

March 2016 - October 2017

Services: Campaign management, strategic planning, influencer relations, analytics and measurement

As part of Tim Horton’s “Appear Popular” social media strategy, focused on establishing and sustaining itself as a relevant and popular brand with Millennials and Gen Z, Ied their annual influencer program, focused on top of funnel brand awareness.

The “Timfluencer” program gave me an opportunity to collaborate and develop relationships with 20+ Canadian influencers. I worked with them to amplify Tim Hortons marketing activities and elevate brand messaging through the creation of relevant social content in their own style and for their specific audiences. Throughout 2016, the program achieved 76M+ impressions for Tim Hortons.

Program Timelines + #Timfluencer Hashtag

Influencers: Joelle Anello, Angela Chau, Samantha Chiu, Corrado Coia, Kiki Davies, Gracie Carroll, Jennifer Dupuis, Alyssa Garrison, Mo Handahu, Kastor & Pollux, Becky Kung, Sarah Mian, Anna Napolitano, Nick Ng, Taylor Northey, Virginie Roy, Kayla Short, Steph Wan, Meghan Yuri Young

 

Objectives:

  • Engage with a core group of social influencers to amplify Tim Hortons marketing activities and create relevant social content to help perpetuate brand messaging

  • Create a program the influencer community finds valuable and easy to engage with

  • Become more personalized in campaign approach to allow influencers to see personal brand alignment with values of the Tim Hortons brand

Results:

  • 76,272,857 total impressions

  • 3% average engagement rate

  • 16% average follower growth

  • 156 total assets to be leveraged