Campaign: Strain September

September 2018

Services: Campaign creation, strategic planning, copywriting, community management, analytics and measurement

Strain September was a social-first campaign that I created, developed and executed on in the image of March Madness. Functioning as a single elimination tournament between 32 cannabis strains, Lift & Co. users and social media followers voted for their favourite strains via Instagram Story and Twitter Polls. One lucky winner won a cannabis prize pack courtesy of AHLOT, BRNT, Arizer and Lift & Co.

Website + Twitter Post

 

 Objectives

  • Conversion: Email subscribers via compliant, age-gated landing page

  • Follower Growth: Specifically on Twitter and Instagram

  • Engagement: In the form of votes cast on social media

  • Licensed Producer (LP) Partner Engagement: Via promotion through their own channels

Results

  • 478 new email subscribers in 8-day period

  • 317 new Instagram followers and 199 new Twitter followers in 8-day period

  • 6,600+ votes cast across Instagram Story and Twitter Polls by Lift & Co. social media followers

  • 10 licensed producers (LPs) engaged in promoting contest via owned social media and digital platforms

  • 116,000+ campaign impressions

  • 100+ unique social media posts shared across Instagram, Twitter, Facebook and LinkedIn

  • 119 email subscribers converted to Lift Rewards members