Scotts Miracle-Gro Canada

October 2017 - July 2018

I supported Scotts Miracle-Gro Canada as a member of Traffik’s social media team, its agency of record (AOR).

As the account strategist, I developed quarterly social media plans, led content ideation and editorial production, and executed organic and paid media content, influencer management and brand analytics and reporting.

Photographer: Bettina Bogar
Designers: Bianca Venerayan, Bryan Crisostomo