Lift & Co. Expo
January 2019 + 2020 (Vancouver), June 2019 (Toronto)
The Lift & Co. Cannabis Business Conference and Expo was Canada’s largest cannabis conference and trade show. Providing a launchpad for new cannabis products and brands, the event had a presence in both Vancouver and Toronto.
A collaborative effort between the Lift & Co. Events, Sales, Product and Marketing teams, I delivered holistic social media strategies encompassing pre-event promotion, sponsorships, influencer promotion and a live presence at the conferences, Expos and after-parties across Facebook, Twitter, Instagram in-feed, Stories and Live and LinkedIn.