CF Sherway Gardens - South Wing Expansion

Summer + Fall 2017

As part of CF Sherway Gardens’ South Wing expansion, the social media team at North Strategic was tasked with developing an omnichannel marketing plan that included in-person experiential activations, OOH, digital signage, and social media and digital marketing tactics.

As the owner for CF Sherway’s social media properties, I worked with North’s creative account team, as well as our inter-agency team to reimagine the CF Sherway brand promise and identity cross-channel. This included new visual branding, emphasizing luxury retailers and experiences in our content strategy and an increasingly customer-focused brand voice across social media.

CF Sherway Garden on Facebook + Instagram

Creative Lead: Kat Murdick
Photographer: Nicole Breanne Shabada
Account Team: Coralie Olson, Danielle Eve Parkin, Nicola McGroarty
Social Media Manager: Dylan Doyle