CF Market Mall - Zara Opening
Fall 2017
To support the new retail location for Zara at CF Market Mall, I developed a social media plan to generate awareness and drive intent to visit.
Through a combination of pre-promotional and behind-the-scenes retailer content, we executed a go-to-market strategy that emphasized full funnel paid media, interest and location-based targeting, and dynamic ad formats like Instant Experience ads and Store Visit ads.