Canadian Cannabis Awards
November 2018 + 2019
The Canadian Cannabis Awards (CCAs) were an annual celebration recognizing excellence and innovation in Canada’s cannabis industry. The CCAs highlighted the best entrepreneurs, advocates, influencers, products and companies in Canadian cannabis.
Working alongside the Lift & Co. Events, Sales, Product and Marketing teams, I delivered holistic, phased social media strategies in 2018 and 2019 that encompassed nominations, public voting and judging panels, sponsorships, live gala, awards ceremony and after-party and post-event content development.