Lift & Co.’s Cannabis 101 Video Series
October - November 2018
Lift & Co.’s Guide To Cannabis videos were sponsored by Organigram to teach consumers how to use cannabis safely and effectively.
The eight-part video series was hosted by cannabis activist and educator, Sarah Hanlon and covered grinding cannabis, rolling joints, vaping and more.
Working alongside a videographer, the Lift & Co. marketing team and the client, I developed an 8-week promotional social media campaign aimed at new and novice Canadian cannabis users, aligned to the advent of cannabis legalization in October 2018.
Videographer: Dan Lee
Creative Team: Jessica Bloom, Ben Gottlieb, Elianna Lev
Talent: Sarah Hanlon
Social Strategy: Dylan Doyle